Kathy Ireland Home by Standard
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In April 2002, Kathy Ireland and Standard Furniture established a partnership that would benefit families for years to come. Standard realized that women are typically the final decision makers regarding purchases for home furnishings. Therefore, they were looking for a partner that could design items that would appeal to women. This union has created quality, stylish, yet affordable furniture that appeals to busy moms. Over 10 years ago, Kathy Ireland started her own company after a successful career as a super model. Her huge success in the fashion industry has provided the knowledge and qualities required to understand the elements of design, which make Kathy Ireland well suited to this venture. Standard has been in business since 1946, and by combining the wisdom of the old with the forward thinking of the new, they have created a unique opportunity. Kathy Ireland’s company is a reflection of the strong values and commitment to family that mean so much to her. She chose Standard as the manufacturers of this line, because of their like-minded approach to business, however make no mistake the vision and designs are solely hers. Unlike some celebrity owners, Kathy Ireland is very involved in the day-to-day activities within her firm. In addition to maintaining her own company, she communicates with the designers at Standard to ensure the furniture’s style and vision live up to her criteria. One of her main concerns is providing quality pieces at affordable prices. Kathy Ireland wants the average family to have the ability to purchase the items from this line. This does not mean she is willing to skimp on the overall look or functionality of the piece. In fact, Kathy Ireland’s partnership with Standard ensures that products will be made with the finest stains, leathers, and other materials. Focusing on the details, such as dovetail construction and felt lined drawers, produces quality furniture. In addition, the designs incorporate the rich fine points of far away lands. By drawing on some of the aspects from the West Indies, such as the “ The Kathy Ireland home furniture line uses finishes that will compliment a variety of styles, and coordinates perfectly with other items produced by the company. Basic color schemes are used, such as a cherry finish, honey pine, white, weathered blue, and bank alder to name a few. Some stunning examples include the “Princess Bouquet” Sleigh Bed, the “New York Skyline” Bed Set, and the Kathy Ireland Home by Standard “Nottingham Epic” 3-Piece Coffee Table Set. The “Princess Bouquet” is an exquisite youth bedroom set that incorporates a luscious antique white with dainty flowers as accents. This functional piece provides ample storage to ensure your little ones room stays neat and tidy. The matching desk and entertainment center offer a place for televisions, video games and more, while providing a proper area for completing homework. The Kathy Ireland Home by Standard “New York Skyline” is a thoroughly modern bedroom set that oozes urban chic. This set captures the 1930’s art deco appeal with a rich padded headboard and diamond veneer patterns. This ensemble offers plenty of storage, while providing the extra details only found in fine furniture. In stark contrast Kathy Ireland’s “Nottingham Epic” offers a very traditional style. The cabriolet styled legs and apron, along with a deep opulent stain is combined with an etched glass top to create a very dramatic, sophisticated look for your living room. The furniture created in the Kathy Ireland line encompasses a variety of home décor essentials. The company prides itself with keeping up with new trends. By partnering with Standard Furniture, Kathy Ireland is able to share her talents with all of us. Her insight and rapport with working moms has created designs that are not only beautiful, but are also functional. The similar philosophies of both companies have melded together perfectly. This ensures that only quality, attractive products will be crafted, but more importantly, it guarantees families an affordable alternative without the need to sacrifice style. In addition, Kathy Ireland’s understanding of families guarantees that her pieces will be functional. These items provide ample storage for growing households, and withstand the daily abuse found in a bustling abode. We can all breathe a sigh of relief, when it is time to purchase new furniture for our home.
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